In 2021 Lemon & Paeroa introduced a marketing campaign named "Place Manu". It started having a man in Area, wearing an area match, who jumps from a System to cost-free drop to the ground, and sooner or later landing in the pool where he does a cannonball dive or manu. In 2023 Lemon & Paeroa started Manu Used Sciences Aotearoa (MASA) which experienc